At Outset PR, we’ve built a data-driven framework that ties public relations directly to business outcomes. From mapping media velocity and syndication patterns to optimizing content for both traditional search and LLM visibility, we design campaigns that prove their impact.
This analytical backbone – a system of constant feedback and adaptation – is why forward-looking founders see us among the best crypto PR agencies.
What makes a top crypto PR agency stand out?
Not every PR agency can navigate the crypto space. The industry demands speed, credibility, and a deep understanding of how narratives spread across both media and communities. As countless founders point out in open discussions on Reddit, finding the right partner is harder than it sounds.
One of them writes: “So many companies promise the moon but then kinda flop when it comes to results.”
Another, a CMO at a DeFi protocol, explains the challenge more directly: “We’ve worked with a couple of PR and marketing agencies in the space before, but honestly haven’t found one that really gets what we’re building or is willing to be more hands on.”
These frustrations highlight a recurring pattern: too many agencies default to pushing paid press releases or cookie-cutter content, while what projects actually need is a strategic partner: one that understands on-chain nuance, secures organic coverage, and helps businesses grow their presence authentically.
The best crypto PR agencies share a few core traits that separate them from generic providers:
Strategic approach and verifiable impact
At its best, PR works as an independent growth lever. That means digging into company goals, giving decision-makers visibility on campaign progress, and reporting results with clarity and precision.
At Outset PR: We take your goals and vision as the foundation for launching campaigns that outperform expectations. Our strategies center on your product-market fit and consider the KPIs that matter most to you.
Measurable traction
Coverage only matters when it builds real momentum. Top crypto PR agencies align stories with tangible indicators – from media reach and web traffic to search visibility and market credibility.
At Outset PR: We track not just exposure but also syndications, traffic patterns, and performance on high-discovery feeds through our proprietary media tools. This way, clients can see in advance whether the effort will pay off, where their story will land, and how it will drive the impact they want.
Web3 fluency
Crypto demands subject-matter expertise. Not every agency can distill complex tokenomics or AI integrations into narratives that feel relevant and engaging. Effective PR teams speak the industry language and make sense of market data and on-chain activity.
At Outset PR: Our team brings rich experience across DeFi, exchanges, NFTs, AI, and Web3 projects. We specialize in translating deep tech products into crisp, journalist-ready stories that resonate with communities, investors, and regulators. This ensures the narrative holds up at every stage of the media journey – from editor review to end user perception.
Flexibility across market cycles
Bullish phases reward speed and virality, while bearish markets call for trust-building and substance. The best agencies adapt strategies to each cycle rather than pushing against it.
At Outset PR: We’ve helped projects harness bull-market momentum through fast-moving campaigns. For example, during one upswing we supported ChangeNOW, securing hundreds of publications and top-tier expert mentions that drove a 40% increase in organic reach and a substantial boost in turnover. In contraction cycles, we help deploy PR as resilient infrastructure by delivering narrative consistency, aligning with macro trends, and offering commentary when the industry lacks trusted voices.
Close media relationships
Leading crypto PR agencies build trusted media relationships with Web3 and mainstream outlets, opening doors to consistent coverage, preferential rates, and even business collaborations that extend beyond standard placements.
At Outset PR: We invest in long-term partnerships with journalists and editors, built on mutual value. Our clients don’t just secure a one-off feature; they gain sustained presence in the outlets their audiences actually read – from tier-1 media to specialized verticals.
The shortlist: Best crypto PR agencies in 2025
Outset PR
Outset PR earns its spot as a top crypto PR agency by moving beyond outdated Web2 playbooks and setting a new standard for the industry. Our approach is fully data-driven: we track on-chain signals, off-chain conversations, GenAI’s role in content discovery, and global media traffic trends while analyzing how narratives echo across crypto-native spaces. Unlike many agencies, we show that PR is more than a subset of marketing – it’s an independent growth driver with measurable KPIs and direct business impact. Being crypto-fluent means we don’t just communicate product value at the right time and in the right place; we design campaigns that perform in both bullish and bearish markets.
Coinbound
Coinbound is a crypto marketing agency that has grown from a niche player into one of the most influential forces in Web3 by taking a growth-first approach. Since 2018, it has built a portfolio of more than 800 clients, including major names like Immutable, Nexo, eToro, Gala, and Sui – covering roughly a third of the top crypto companies by market capitalization. With deep ties to Web3 influencers and news outlets, Coinbound excels at driving social momentum, virality, and bold influencer strategies that place brands at the center of the crypto conversation.
MarketAcross
MarketAcross, founded in 2014, is one of the earliest and most seasoned blockchain-native PR agencies. They’ve served over 300 blockchain clients, including industry giants like Binance, Polygon, Polkadot, Avalanche, and Crypto.com – brands synonymous with crypto’s elite players. What really distinguishes them is their full-stack, results-based model: you don’t pay for representation, but for media placements that deliver impact. They blend storytelling with strategic SEO, content, and amplification across KOLs and media networks, ensuring brands stay visible through community and SEO-driven channels.
NinjaPromo
NinjaPromo has established itself over the past eight years as a marketing-as-a-service provider with a presence across sectors such as crypto, IT, FinTech, and Forex. The company uses a subscription-based model, offering flexibility and scalability that few traditional agencies can match. NinjaPromo delivers end-to-end support – from PR and influencer campaigns to branding, paid media, and creative content – making it a go-to choice for projects that need an all-in-one marketing partner with technical expertise and cross-industry reach.
Lunar Strategy
Founded in 2019, Lunar Strategy positions itself as a crypto ecosystem growth agency with a track record of supporting more than 250 brands. Its services span PR, social media, influencer marketing, and ads. Beyond standard PR outreach, Lunar Strategy offers structured support in go-to-market strategy, social media marketing, influencer campaigns, and its proprietary Yap Strategy – targeted campaigns run through a curated network of 600+ creators, designed to drive awareness and traction across Crypto X.
ReBlonde
ReBlonde is an award-winning global tech PR agency headquartered in Tel Aviv. With a tight-knit team of around 25 experts, it has built a strong reputation for delivering high-impact PR for startups, VCs, and enterprise clients across FinTech, MedTech, cybersecurity, AI, and blockchain. Its signature strengths lie in a formula of “creativity + connections” and the use of the PESO model to amplify paid, earned, shared, and owned media – from thought leadership and media placements to events and commentary.
Melrose PR
Melrose PR is a Los Angeles–based “onchain communications” agency, operating since 2012 (with a focus on crypto since 2016). They have earned a reputation for combining long-term strategic storytelling with deep crypto fluency – spanning core infrastructure, blockchain/AI convergence, crypto VCs, and decentralized ecosystems. Their differentiated approach rests on deep audience research, high-caliber messaging, and media relationships built on trust.
GuerillaBuzz
Founded in 2017, GuerillaBuzz is a Web3 PR and marketing agency. Their services span blockchain PR, blockchain SEO, and blockchain marketing, with a strong focus on organic visibility and community traction. Instead of relying on traditional tactics, GuerillaBuzz prides itself on going off the beaten track – running campaigns that hyper-target the right audiences and build long-term trust within the blockchain community.
That being said, here’s a comparative look at the leading players in the industry:
Why is Outset PR first on the list of сrypto PR agencies?
What puts Outset PR on the map isn’t just media access – it’s the way we build campaigns as systems. Our work blends goal setting, media planning, and full-cycle execution into a model that makes PR verifiable and scalable.
- Data-backed storytelling. We merge market signals, media velocity, and founder insights into narratives that resonate with both journalists and communities.
- Editorial precision. Our team thinks like journalists and executes like strategists. From thought-leadership op-eds to crisis comms, everything we produce is written with accuracy and business goals in mind.
- Performance-led visibility. Media placements are just the start. We measure reach, syndication chains, SEO traction, and Google Discover visibility – making sure campaigns don’t stop at the headline.
- Media partnerships as a PR tool. Our head of media relations, Anastasia Anisimova, often highlights that trust is built by showing up consistently for journalists – sharing useful context even when it’s not tied to a client pitch, respecting deadlines, and avoiding hype. That’s why editors see Outset PR as a reliable source rather than just another inbox pitch.
- Tools and talent. Behind every campaign is our tech stack and analytics layer: structured data for outreach, campaign dashboards, and post-launch reporting. This gives our clients a transparent view of impact.
Outset PR earns its place among top crypto PR agencies by rejecting outdated “black box” PR models and building a system rooted in evidence and clarity. For founders and teams, the value of PR should be measured – and that’s the gap we close.
See our work
Our approach isn’t theory – it’s tested in live campaigns. Here are three examples of how data-driven PR has translated into measurable outcomes:
StealthEX: Thought leadership at tier-1 scale
We turned CEO Maria Carola’s market insights into tier-1 commentary, securing mentions in Forbes, Business Insider, The Independent, Decrypt, and more. Across two waves of pitching, StealthEX reached over 3.6B in audience through original publications and 92 syndications, including CoinMarketCap, Binance Square, and Yahoo Finance.
Read the full case here.
ChangeNOW: Turning hacker resilience into headlines
When ChangeNOW flagged and stopped a $1.5M exploit, we crafted rapid-fire media pitches that broke the story across top outlets. Coverage quickly snowballed into Cointelegraph and CoinDesk features, cementing the brand as a credible, transparent player in crypto security.
Read the full case here.
Choise.ai: Communicating transformation and token value
As Choise.ai overhauled its business model and tokenomics, we designed a steady PR drumbeat: 60+ articles published across Cointelegraph, CryptoDaily, U.Today, and more. With syndications totaling more than 2,700, CHO’s token visibility surged. During the campaign, its price climbed from $0.04 to $1.14, a 28.5x increase and a 10-month high.
Read the full case here.
How we compare
Case studies only tell part of the story. To understand what really sets Outset PR apart from traditional agencies, you have to look at the system behind these wins – the way we combine market research, media analytics, and campaign execution.
Less buzzword, more signal
In crypto, hype-heavy messaging might work for a bull run, but it collapses fast once the cycle turns. That’s why we believe the future of PR is substance-driven. Instead of shouting “revolutionary” at every feature, the real edge comes from showing how your product meets real market needs.
At Outset PR, we build concise, purposeful narratives rooted in cycle awareness. On the upside, that means capitalizing on momentum without overpromising. On the downside, it means proving staying power through clarity, utility, and trust. By emphasizing substance over hype, you avoid becoming yesterday’s news – and build stories that keep delivering, whatever the market is doing.
From media moment to market movement
Coverage alone isn’t success. What matters is whether a story creates measurable momentum – shifts in awareness, credibility, and growth. At Outset PR, we believe visibility is more than exposure; it’s a market message. The real value lies in tracking how narratives echo across outlets, spark ripple effects, and align with on-chain behavior. For example, in fast-moving segments like memecoins, media velocity often front-runs market moves. That’s why our campaigns aren’t just built to reflect trends – they’re designed to anticipate them.
PR that drives business
In traditional PR, media coverage often runs on a separate track from the company’s real priorities. That means plenty of mentions, but little direct business impact. Our approach is different: we design campaigns to support client goals and expectations – whether it’s entering a new region, driving token adoption, or strengthening investor trust. Every placement and partnership is built to amplify outcomes that matter for growth. That’s the benefit of a boutique approach: strategies are shaped around you, not the other way around.
Final takeaways from comparing top crypto PR agencies
Looking across the leading players, a pattern becomes clear. The best crypto PR agencies combine three things: real fluency in Web3, strategies built to adapt across cycles, and an ability to show tangible outcomes rather than just headlines. Whether it’s Coinbound’s influencer reach, MarketAcross’s performance-based model, or GuerillaBuzz’s community-first tactics, each has carved out a distinct edge.
What we’ve learned, though, is that many agencies still treat PR as noise-making: more mentions, more hype, more volume. That may work for a moment, but it rarely lasts. In contrast, Outset PR has built PR as growth infrastructure. Our campaigns are designed not just to earn coverage but to track how that coverage compounds – how it moves markets, shapes perceptions, and supports founder goals.
That’s why we believe Outset PR deserves its place among the best crypto PR agencies. In an industry defined by cycles and fast-moving narratives, clarity, data, and precision aren’t just nice to have – they’re the difference between being a headline today and building traction that lasts tomorrow.
Ready to see what data-led, substance-driven PR can do for your project? Let’s talk about how together we can put your brand on a trajectory for lasting growth.
FAQ: Choosing a crypto PR agency
When is the right time to hire a PR agency?
If you’ve just launched a product but don’t yet have a core message, it’s probably too early. PR works best once there’s a working product, a clear value proposition, an active community, or a meaningful milestone worthy of media attention. Otherwise, you’re simply burning budget.
How can you tell if PR is working?
Real PR can – and should – be validated. It’s not just press mentions; it’s media spread, brand awareness, inbound traffic, community buzz, and, most importantly, trust from partners and investors.
Can PR replace marketing?
No – and it shouldn’t. PR and marketing are two fundamentally different disciplines. Marketing is designed to drive direct actions: clicks, conversions, and sales. PR, on the other hand, works in the space of perception – shaping reputation, building credibility, and creating narratives that resonate long after a campaign ends.
The mistake many teams make is trying to force PR into marketing’s rules, treating it like just another demand-gen channel. That doesn’t work. PR doesn’t answer to marketing – but when each discipline is understood for what it does best, they become mutually reinforcing.
What most often breaks PR campaigns?
Mismatched expectations. Crypto PR doesn’t equal “one Cointelegraph article and instant growth.” Real results come from consistency: reputation, positioning, and long-term media presence.
