\StealthEX – Increasing brand awareness through tier-1 pitching and thought leadership tactics
Type of client:
Crypto Exchange
Company size:
Enterprise
Year:
2024-2025
Overview
StealthEX, an instant cryptocurrency exchange for limitless crypto swaps, has long been one of our most valued partners. Since 2023, we’ve contributed to developing their brand awareness while also boosting CEO Maria Carola’s personal brand. Recognizing that StealthEX already secured a robust media presence in tier-2 crypto-native publications – and that Maria’s industry background made her a credible voice – we proposed elevating their thought leadership content through tier-1 pitching as part of a broader PR strategy to enhance brand visibility.
What we did
We took a dual approach to tier-1 pitching. Each week, we identified trending crypto topics and collaborated with StealthEX to transform their insights into compelling pitches. We then filtered our internal database of media contacts and distributed these pitches to over 400 global journalists and editors most relevant to this campaign. Meanwhile, our extensive network regularly brought in requests from high-profile journalists seeking expert input for research-based articles. Whenever we spotted opportunities that aligned with StealthEX’s strengths and Maria’s expertise, we guided them in crafting high-impact commentary. By thoroughly understanding journalistic needs, we ensured StealthEX consistently delivered relevant, engaging, and timely contributions.
Results
With tier-1 pitching, we showcased Maria Carola’s crypto market expertise to numerous authoritative journalists, positioning StealthEX as a brand led by a savvy, visionary team. Her expert quotes appeared in 17 premier publications – Forbes, The Independent, Business Insider, Decrypt, Investing.com, and more – reaching over 556 million people, thanks to multiple syndications. Buoyed by this success, we launched a second wave of pitching that added TheStreet, CoinDesk, BeInCrypto, FXStreet, and others to StealthEX’s roster of mentions. Altogether, both waves brought in 92 syndications, including those on CoinMarketCap, Binance Square, TradingView, MSN, and Yahoo Finance, boosting StealthEX’s visibility to surpass 3.62 billion in total outreach.
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