\ChangeNOW ecosystem – Enhancing PR presence to lead mass adoption of crypto payments and cross-chain swaps
Type of client:
Crypto Solutions
Company size:
Enterprise
Year:
2024
Overview
ChangeNOW, one of the leading crypto exchanges and home to a sizable ecosystem of crypto solutions, was on the lookout for new opportunities to enhance their PR presence in the global market. The decision was made to focus on the company’s role in increasing the mass adoption of crypto payments and integration of cross-chain swaps by creating strong PR mentions for ChangeNOW and one of its ecosystem’s products, NOWPayments, in educational and expert content targeting both crypto newbies and veterans.
What we did
We developed a comprehensive strategy for impactful media coverage. Based on our agency’s insights and media relations, this strategy included selecting optimal media outlets for meeting the client’s PR goals and traffic needs, as well as determining the article formats – particularly listicles and product reviews – that would work best for each platform and target audience. Our turnkey campaign encompassed everything from outreach and negotiations with press representatives to content planning and creation.
Results
A personalized approach paid off, as the company was powerfully mentioned in the listicles and reviews of 10+ major media platforms, including Forbes US, Cointelegraph, CryptoDaily, Insider Monkey, and Analytics Insight. The right selection of media outlets and article formats helped ChangeNOW and NOWPayments reach and engage with an audience of 33.7 million. By featuring the client’s brand in expert and educational content, our PR strategy demonstrated its value as a bridge between Web2 and Web3, facilitating a seamless transition between the two eras.
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