What we did
This is when we realized it was time for our founder and CEO, Mike Ermolaev, to step up the game with his recognized crypto market expertise. Leveraging his media contributorship experience, we proposed that the client publish signature weekly news digests under Mike's name, highlighting the most important crypto developments from his unique perspective. This resulted in an exclusive “GoMarket Weekly” digest series delivering the latest industry observations, from in-depth analysis of market reports and trends like Bitcoin's price performance to the intricacies of mining and regulations. We helped GoMining execute a full-service project that included everything from planning and structuring articles to content creation and SMM efforts, engaging the company's 150,000 social media followers with the digests and keeping them in the loop.
Results
Our thought contributorship efforts resonated with the client’s strategy of boosting brand credibility. The series of 32 “GoMarket Weekly” digests appeared on GoMining’s blog, fortifying the company’s status as an accomplished market maven. In turn, Mike's long-lasting collaboration with the GoMining team serves as further evidence of his worth as a market analyst and his relevance as an industry contributor, capable of turning any brand into a crypto authority.