\Münzen – Expanding business into Latin America
Type of client:
Crypto Payments
Company size:
Scaleup
Year:
2023
Overview
Münzen is a young but rapidly growing company that decided to grow its presence in an appealing LatAm market to find new customers and partners. The PR activity was to be timed to coincide with the Sigma Brazil conference which they were planning to attend and which had received persuasive coverage in the local reputable media outlets.
What we did
Together with LatAm’s top-1 crypto media outlet, we crafted a PR proposal tailored specifically to the client’s needs. Münzen’s spokesmen were given the platform to express their expert opinions on industry trends and events, generating strong brand mentions and increasing the company’s credibility. Meanwhile, we encouraged Münzen to add support for a few Latin American fiat currencies as part of the campaign – a move they hadn’t included in their product roadmap. Finally, we amplified the overall effect by publishing some extra organic content in the local media.
Results
Münzen received 40+ publications in the most reputable crypto media outlet in Latin America, mentioning the company and its representatives as key opinion leaders. This included expert quotes in daily and weekly digests, as well as 2 profound interviews significantly contributing to thought leadership efforts. Together with other articles published as part of the campaign, the total outreach amounted to 2 millions.
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