Industry recognition

Flexe, a Web3 marketing and PR firm known for collaborating with hundreds of blockchain projects, recently published a comprehensive guide on choosing a crypto PR agency in 2026. The edition draws on market research and practical materials from across the market, including our case studies for BlastUP, CYBRO, and ChangeNOW. And this is exactly why we share our actionable, goal-aligned strategies with the community instead of keeping them behind closed doors. 

BlockchainX listed Outset PR as one of its recommended crypto PR agencies for 2026. The piece highlighted our strong fit for Web3 startups and early-stage companies looking to build visibility and gain initial traction through earned media.

‍

We’ve always had a soft spot for ambitious teams. Some of the most interesting projects begin with a solid idea, a clear vision, and the determination to turn both into something real. Helping them find their place in the market is one of the most rewarding parts of what we do.

‍

Research remained a recurring theme throughout the month. Based on data from Outset Media Index (OMI), our joint analysis with Happy Coin News touched on the topic of trust and influence in CIS crypto media. This was the first time when OMI became a foundational source for data-driven journalism, giving the index another layer of credibility and validation.

Meanwhile, WenAltSeason Labs referenced our research on South Korea's crypto market and the KAIA ecosystem in an article examining the difference between consumer crypto and DeFi marketing. The authors used KAIA's sharp decline in on-chain activity as an example of a broader challenge facing Web3 builders: attracting users with incentives and airdrops is one thing, keeping them engaged after the campaign is another.

‍

Bylines and appearances

Our founder, Mike Ermolaev, joined a Darkex AMA on X to discuss crypto growth in 2026. Echoing observations made by WenAltSeason Labs, one of the central themes was how business priorities are changing as the industry matures. Rather than focusing exclusively on traffic acquisition, projects increasingly need to think about retention, long-term adoption, and creating enough value for existing users to stay.

‍

For anyone interested in the complete AMA, the full recording is available here.

‍

Mike also contributed to a Cointelegraph Brasil analysis exploring whether Bitcoin is approaching confirmation of a new bullish cycle through the lens of on-chain data and emphasizing the signals worth watching. Later, several regional outlets such as SpaceMoney and Caderno Baiano picked up the publication, with particular attention given to his commentary.

Alice Frei, our head of security and compliance, added meaningful context to Decrypt's coverage of Arbitrum DAO's proposed $70 million relief package following the Kelp DAO exploit. In her comments, she identified a key legal question surrounding the recovery effort: whether governance approval alone would be enough to move the frozen funds.

‍

Editorial highlights

In May, Mike Ermolaev’s “Web3 communication talks” series featured Dami Odufuwa of Trust Wallet. Drawing on a background that spans media, crypto, activism, and advocacy, Dami provided her perspective on what PR actually does in Web3.

The series continued with Daria Danilina of XPANCEO, who sat down with Mike to talk about one of the most pressing marketing challenges in deep tech: how to build awareness and maintain interest around a product whose development cycle may stretch across years of complex research and engineering work.

The latest Outset Legal Lens articles by Alice Frei looked at:

• influencer campaigns and why they can no longer be treated as informal marketing in an industry where regulators view KOL content as financial promotion;
• roadmaps, announcements, and other future-facing materials, explaining where legal risks can emerge when teams talk about upcoming milestones, and what should be reviewed before such narratives go public.

We also broke down one of SEO's most debated topics: content syndication and whether it really deserves its reputation as a visibility killer.

The article covers why syndication can't be reduced to a simple "good" or "bad" tactic, how different types of republication affect search performance, and why the quality of secondary placements often matters far more than the number of sites that pick up a story.

‍

Inside the team

To wrap up the month, we had a small pre-summer team hangout outside of work mode.

The agenda was intentionally simple: coffee, snacks, pets, vacation plans, slightly chaotic travel flashbacks, and a couple of hours of conversations that had nothing to do with deadlines, media outreach, or reporting dashboards. We even ended up putting together a collaborative Spotify playlist for the summer.

As we are spread across different countries and time zones, opportunities to get together like this are relatively rare, which makes them all more valuable and enjoyable.

‍

What’s next

As always, June will bring a new round of research, interviews, and industry events. We’ll keep sharing practical insights, speaking with people shaping Web3 media, PR, and marketing, and showing up where the most interesting discussions are happening.

Stay tuned. More stories, ideas, and conference appearances are already on the way.