As of this year, Western Europe is experiencing a region-wide shift toward deeper public engagement with cryptocurrencies. A recent study by Adan, Deloitte, and Ipsos reveals growing enthusiasm for crypto use cases such as decentralized identity, payments, and DeFi, alongside increasingly mainstream access through platforms like Revolut.
Italy leads the region, with 37% of the population expressing interest, while adoption rates in the UK (19%), the Netherlands (17%), and Belgium (17%) are either steady or growing. In France, crypto ownership has stabilized at 10%, but one third of adults (33%) plan to acquire digital assets in 2025, marking a 10-point increase from 2023.
Overall, Europe’s Web3 sector attracted €2.1B in funding last year, accounting for 21% of global crypto financing. Yet, regional crypto news platforms simultaneously entered a correction phase.
In our Q1 2025 report on the state of LATAM crypto media, we noted that the digital assets market faced a cooling period between January and March, following the hype-driven surge of Q4 2024. This led to a drop in user engagement, particularly among retail-focused, speculative audiences. At the same time, Google’s March 2025 update dealt a heavy blow to platforms with undifferentiated content, penalizing thin, AI-generated articles and duplicate newswire stories.
In Western Europe, the disruption ran even deeper. As regulators moved forward with the implementation of MiCA, crypto publishers not only had to navigate market volatility amid geopolitical tensions but also adapt to new standards affecting how content is indexed and surfaced. Backed by Outset PR’s proprietary media monitoring, this report aims to help PR and comms teams plan smarter against the backdrop of MiCA-related uncertainty.
Method and scope: What was measured, and why
The final dataset draws from publicly available traffic estimates via SimilarWeb, covering 133 active outlets whose primary audience resides in Western Europe. While our core focus was on 87 crypto-native publications, we also examined 46 finance, tech, and general news platforms that maintain dedicated crypto sections.
Note: Although the final dataset doesn’t capture the full spectrum of operating sites, it represents a statistically meaningful cross-section of Western Europe’s crypto mediascape.
To assess their Q1 2025 performance, we aggregated monthly desktop and mobile traffic from January through March, calculating each outlet’s average quarterly reach and percentage change. Additionally, we identified sites eligible for and appearing in Google Discover, using data from SimilarWeb and Ahrefs, and refined the selection through internal testing.
We then analyzed how key macrotrends, as well as Google- and regulation-driven adjustments, influenced these dynamics.
Several clear trends emerged:
– Even ahead of full enforcement of MiCA, there are precautionary recalibrations among crypto publishers.
– Country-specific implementation nuances are fragmenting crypto media visibility across the region.
– Non-crypto-native outlets remained less affected by MiCA and macrotrends, while still dominating in total reach.
Western Europe’s crypto media in the age of MiCA: Key markets under review
As of Q1 2025, MiCA came into effect, requiring crypto asset service providers (CASPs) to obtain licenses across the European Union. While crypto publishers are not CASPs per se, they host sponsored content or promote crypto instruments.
This coincided with earlier drafts published by the European Securities and Markets Authority (ESMA) in January, which emphasized that even editorial formats must include risk disclaimers and avoid investment phrasing unless appropriately qualified.
As these new regulations triggered a wave of legislative developments in certain Western European countries, Google began demoting unlicensed content and entities associated with CASPs. Even those operating outside the EU felt the shockwaves of MiCA’s enforcement, compounded by the overall market downturn amid a global geopolitical escalation.
Disclaimer: In the following sections, where we present country-by-country breakdowns, we refer to media as “German-speaking” or “Dutch-speaking.” These categories include not only outlets based in core geographies such as Germany or the Netherlands, but also any media with multilingual support that target crypto readers in those languages. Even if the reviewed countries are not the platform’s primary source of traffic or editorial base, their use of a local language makes them potentially subject to MiCA-related regulatory frameworks applicable to that linguistic region.
Germany: Early and aggressive policies
Of the 87 crypto-dedicated media outlets in the region, 34 (39.08%) were German-speaking. Germany has emerged as a bellwether for MiCA enforcement, largely due to BaFin’s proactive stance. In February, the financial regulator issued statements warning against “investment-like promotion without a license” on digital platforms, including media.
The subsequent mid-quarter correction hit 61.74% of crypto-native media serving German audiences: 21 outlets posted traffic losses in February. Among the worst affected were Coin-Update (-51.47%), Krypto News (-47.98%), Krypto Magazin (-45.40%), Die Kryptozeitung (-43.17%), and BitcoinBlog.de (-38.77%).
March showed modest recovery, with 50% of outlets still in decline by month’s end. However, Coin-Update and Krypto Magazin continued to drop for a second consecutive month. Other consistent underperformers throughout Q1 included the German edition of Cointelegraph (-63.14%), Krypto Guru (-41.33%), Bitcoin2Go (-35.70%), and ETF Nachrichten (-21.18%).
On the upside, some stabilization was visible among more resilient outlets, likely due to clearer disclaimers, improved jurisdictional labeling, or better content attribution. BitcoinBlog.de, Kryptozeitung, and Krypto News all rebounded from February’s lows, recording month-over-month (MoM) growth of 47.40%, 7.85%, and 4.45%, respectively.
Crypto Valley Journal (+60.45%), CoinJournal DE (+32.99%), CryptoMonday (+25.10%), Blockzeit (+16.40%), Concierge.de (+12.90%), Blockchainwelt (+10.81%), BTC-ECHO (+9.23%), and Stelareum (+9.23%) also showed positive momentum.
Some of these publications were cross-national, notably serving the DACH readers from Germany, Switzerland, and Austria. In these countries, German is the primary crypto media language and MiCA-aligned oversight is increasingly influential, especially given Switzerland’s parallel licensing regimes via FINMA and Austria’s financial communication guidelines.
Overall, just 9 German-speaking crypto outlets (26.47%) recorded quarterly growth:
– newsbit.de
– kryptoszene.de
– investx.fr
– themarketperiodical.com
– block-builders.de
– blockzeit.com
– cvj.ch
– coinjournal.net/de
– blockchainstories.de
CoinJournal DE’s position within Investoo Group – the UK’s leading digital marketing agency with a portfolio of SEO-optimized, multilingual crypto media properties – illustrates how being embedded in a regulatory-compliant, performance-driven media group supports brand growth during post-January correction. In 2017, Investoo acquired the well-established German-language site Bitcoinmag.de to expand into the DACH region. Later, in 2020, the agency added CoinJournal to its portfolio and subsequently folded bitcoinmag.de into coinjournal.net/de, consolidating its media assets under a single international brand. This enabled CoinJournal DE to benefit from shared holding-level resources. In Q1 2025, the outlet could systematically scale traffic and reduce sharp volatility in user acquisition.
Among them, Kryptoszene.de, Blockchain Stories DE, and Block-Builders.de proved to be the most MiCA-resilient, maintaining consistent growth across the quarter. As of 2022–2023, Kryptoszene.de was also Investoo-affiliated, but it no longer appears in the agency’s portfolio. The site’s Q1 2025 performance suggests either a successful editorial pivot (toward niche positioning or German-language authority) post-holding or a favorable algorithm shift. While group integration offers structural advantages, strategic exits can also create momentum when paired with local focus and SEO realignment.
The takeaway is clear: despite German-speaking outlets representing the region’s largest crypto media bloc, the combination of regulatory scrutiny and SEO volatility is steadily raising the bar for survival in this segment.
France: Algorithmic sensitivity to content transparency
In Western Europe, 25 (28.74%) crypto-only publications were French-speaking. While France has not imposed restrictions as aggressively as Germany, the AMF (Autorité des marchés financiers) has continued to emphasize transparency in financial promotions and the disclosure of risks in crypto communications.
What followed was a segment-wide decline in traffic: 72% of French-language crypto outlets experienced reduced visibility. The hardest-hit outlets in mid-quarter included The Blog (-71.86%), Conseils Crypto (-45.04%), Coinhouse (-42.78%), CryptoNews France (-41.54%), and Stelareum (-34.16%).
By March, a modest recovery became visible for some properties. Stelareum rebounded by 9.23%, while The Blog gained 4%, indicating a slight rebalancing. Blockchain France (+72.64%), InvestX (+60.71%), Cryptonaute (+14.66%), Cryptoast (+11.75%), Bitcoin.fr (+1.32%), and Finyear (+0.52%) also posted growth after their negative performance in February, likely driven by early adoption of MiCA-aligned labeling and, in some cases, multilingual strategies.
Nevertheless, the broader segment remained fragile. The vast majority of French-speaking crypto publications, including Cointribune and Cointelegraph France, were among Q1’s most consistent underperformers.
Cointribune is a flagship outlet of Frekaz Group – a French hybrid of VC, media, and acceleration – publishing multilingual content aligned with the firm’s Web3 and startup focus, while benefiting from integration across its accelerator and investment arms. In Q1 2025, the outlet experienced only slight traffic volatility. By contrast, Cointelegraph France – also part of Frekaz but operated under a franchise model – declined sharply. This divergent performance shows that holding ownership alone is not always sufficient to guarantee growth, especially when a property is structurally limited (e.g., content management system, editorial scope) or deprioritized within the group’s strategy.
Only 16% of these outlets recorded quarterly traffic growth. Besides InvestX and Blockchain France, the list of gainers included ActuCrypto.info and The Market Periodical, which showed steady progress across both February and March.
For France, early 2025 marked the beginning of editorial polarization: outlets that invested in multilingual expansion and compliance infrastructure posted growth, while independent or opaque sites continued to decline.
Netherlands: No regulatory suppression, but SEO turbulence
Among the analyzed crypto-native publications, 21 (24.14%) were Dutch-speaking, serving readers across both the Netherlands and Belgium. This group formed one of the most active crypto media ecosystems in Western Europe, with several outlets generating multi-million monthly visits.
Belgian users typically accessed Dutch-language content via .nl domains or shared platforms. Notably, Blox and Coinmarketcap.nl showed traffic patterns consistent with cross-border engagement from both Dutch and Belgian audiences.
While neither the Netherlands nor Belgium introduced significant MiCA-aligned media restrictions during Q1 2025, most Dutch-speaking outlets relied heavily on search engine visibility and aggregated traffic.
In February, as early algorithmic effects began to surface, 76.19% of Dutch-language crypto outlets experienced traffic declines. Even high-volume leaders such as Bitcoin Magazine NL (-36.78%), Newsbit NL (-3.89%), and Crypto Insiders (-0.69%) were impacted. Several others saw steeper losses: Bitcoinexchangenederland.nl (-92.96%), Bitcoin Koers (-51.94%), Marketupdate (-46.25%), Bitcoinspot.nl (-39.30%), and Blox (-38.84%).
March brought only modest relief. A few sites – such as Bitcoin Magazine NL (+41.03%), Newsbit NL (+1.24%), Beste Bank (+37.45%), Coinmarketcap.nl (+15.29%), and the Dutch edition of BeInCrypto (+3.21%) – managed to rebound, likely due to improved content quality, broader language coverage, or stronger backlink profiles that made them more resilient to Google’s new ranking signals.
However, most outlets remained in decline. Notably, CryptoNieuwsBrief.nl and Bitacademy, both of which posted growth in February, lost 76.26% and 40.66% of their traffic, respectively, in March. This suggests that temporary gains were likely driven by short-lived algorithmic boosts or isolated content surges that failed to hold ranking value under sustained scrutiny.
Meanwhile, Bitcoin Koers, Marketupdate, Blox, Crypto Insiders, Bitcoinspot.nl, and Bitcoinexchangenederland.nl continued to decline for a second consecutive month. Beyond this list, a few more consistent outsiders throughout the quarter included CryptoCan (-49.16%), CryptoBenelux (-41.47%), Crypto Nieuws (-27.33%), and Blockchain Stories NL (-26.09%).
In total, only two Dutch-speaking crypto outlets – Beste Bank (+31.01%) and Coinmarketcap.nl (+9.87%) – posted quarterly growth. This overall Q1 2025 performance underscores the Dutch-language segment’s vulnerability to algorithmic shifts, even despite its high baseline.
Spain: Local traffic ban and ad limitations
Spanish-speaking outlets accounted for 11.49% of Western Europe’s crypto-dedicated press. As Spain began enforcing new crypto advertising restrictions through CNMV guidelines issued in late 2024, platforms featuring crypto promotions came under heightened scrutiny in early 2025.
This climate had an immediate impact: in February, seven out of ten (70%) Spanish-speaking outlets saw traffic declines, likely due to reduced advertiser confidence, lower monetization, and potential SEO downgrades. The Spanish editions of Cointelegraph and BeInCrypto, as well as Bit2Me News and CryptoTicker, dropped by 16-28%. Among the hardest hit were hybrid-language sites like CriptoPasion (-46.68%).
By March, performance remained unstable. Only Bit2Me News surged, gaining 149.40% and emerging as the sole Spanish-language Q1 media gainer in Western Europe. Cointelegraph en Español also saw a modest bump (+8.21%), but still ended the quarter with an overall traffic loss (-21.27%). Its cross-continental footprint may have offered some insulation – but not immunity – from the national downturn.
That said, for Spanish-language media, the dominant Q1 2025 narrative was one of retreat rather than resistance, with MiCA-aligned editorial clarity now emerging as the key to visibility.
Italy: The heaviest algorithmic penalty
Italy also hosted 11.49% of crypto-native outlets in the Western Europe dataset. However, in Q1 2025, it emerged as one of the most vulnerable crypto publishing environments, largely due to CONSOB’s early 2025 advisories that reinforced MiCA-aligned requirements.
While Italy did not implement sweeping crypto advertising bans, it experienced increasing scrutiny of influencer-driven promotions and unlicensed investment content – both common features in Italian-language crypto media.
As in Spain, 70% of Italian crypto-native outlets experienced traffic declines in February. The most prominent drops were recorded by The Cryptonomist (-42.09%) and the Italian editions of Cointelegraph (-46.16%) and CryptoNews (-52.01%).
The downturn intensified in March, with nearly all publications suffering further losses. Only Borsainside maintained consistent growth throughout Q1.
Overall, Italy’s crypto media sector saw the steepest structural decline among major Western European language markets. This suggests a broader failure to adapt to compliance pressures or to sustain effective audience retention strategies.
UK: Outside MiCA, but still impacted
Among the crypto-only outlets tracked, five (5.75%) were either based in the UK or served the UK market in English. While not governed by MiCA, these platforms were significantly affected by domestic regulatory shifts – most notably the FCA’s extension of its financial promotions regime to crypto assets in early January 2025.
Publisher demand for traffic acquisition and ad placements dropped sharply. Organic discoverability also declined due to tighter FCA scrutiny and Google’s algorithmic downgrades targeting content perceived as “grey zone” promotions.
In Q1, nearly all UK-focused crypto outlets saw traffic decline, with only The Market Periodical and MyCryptoSpaceUK posting positive gains.
In the case of MyCryptoSpaceUK, its quarterly growth appeared driven more by volatility than by strategic improvement, as traffic still remained below a 10K monthly average. Similarly, The Crypto Adviser rebounded with a 162.18% spike in March after ending February in the red, but its average visits still hovered under 4K.
Meanwhile, Cryptouk.io and Bitcourier remained suppressed throughout the quarter, unable to recover from the combined effects of macrotrends, regulatory pressure, and algorithmic penalization.
To wrap it up, the FCA enforcement had an impact on the UK’s crypto media visibility and growth comparable to MiCA’s rollout in Germany, Italy, or Spain.
Q1 subtotals: 82% of Western Europe’s crypto outlets are down – most winners grew by percent, not by reach
Beyond the Q1 crypto market shocks, the introduction of MiCA added new compliance obligations that could serve as risk signals in Google’s algorithmic evaluation, particularly in areas such as:
– Licensing status of crypto services being promoted or covered
– Perceived risk of user harm or misinformation
– Cross-border content lacking clear local legal grounding
As a result, 81.61% of crypto-native publishers experienced traffic losses in Q1 2025, due to changes in user behaviour, algorithmic downranking, and geo-targeted visibility suppression across Western European markets.
The downturn was consistent throughout the quarter. In February, 77.01% of tracked sites trailed behind their start-of-year performance, while March brought only a partial rebound, leaving 58.62% still in the red.
Cumulative visits across all outlets dropped month over month, totaling 22.22M in March – a 16.37% drop from 26.57M in January.
As for the Q1 standouts, 16 outlets (18.39%) managed to rise, most of them catering to German-, French-, or Dutch-speaking audiences.
However, only half of those sites showed steady MoM growth:
– blockchainstories.de (+768.21% in February, +40.97% in March)
– themarketperiodical.com (+160.68% in February, +38.60% in March)
– mycryptospaceuk.com (+46.64% in February, +19.99% in March)
– actucrypto.info (+6.12% in February, +62.84% in March)
– kryptoszene.de (+31.09% in February, +7.02% in March)
– borsainside.com (+5.24% in February, +10.19% in March)
– block-builders.de (+4.36% in February, +0.32% in March)
The standout performance of The Market Periodical deserves special attention as it reflects a strategic pivot: the introduction of local domains. By making content available in French, German, and Spanish in a MiCA-compliant way, the outlet significantly expanded its regional reach – and traffic growth soon followed.
The remaining outlets ended Q1 with positive traffic change after recovering from February losses, signaling notable traffic volatility even among the best-performing media. Just Newsbit.de declined in March, but its earlier wins were strong enough to keep it among the quarter’s top gainers.
Notably, Newsbit.de was the only tier-1 publication to finish in the green, consistently generating over 1M monthly visits. The other 15 growing outlets fell into the lower-tier categories, with average Q1 traffic estimates ranging between 5K and 191K visits per month.
So while the rise of platforms like Blockchain Stories DE, MyCryptoSpaceUK, and ActuCrypto.info may appear impressive in percentage terms, it's important to note that all three operate at sub-10K monthly traffic levels, reflecting a relatively limited reach.
In Google Discover, media performance is driven more by markets than regulation
According to SimilarWeb and Ahrefs data, only 26 crypto-native outlets (29.89%) are currently eligible for Google Discover. Of these, our internal testing confirms that 20 (22.99%) have consistent Discover visibility, including:
– newsbit.nl
– cointribune.com
– es.cointelegraph.com
– de.cointelegraph.com
– es.beincrypto.com
– cryptonomist.ch
– it.cointelegraph.com
– fr.beincrypto.com
– de.beincrypto.com
– coinkurier.de
– fr.cointelegraph.com
– themarketperiodical.com
– nl.beincrypto.com
– coinaute.com
– cryptobenelux.com
– blockzeit.com
– coin-update.de
– it.cryptonews.com
– cryptomonday.de
– de.cryptonews.com
However, market volatility continues to shift these numbers week to week: some outlets gain enhanced Discover surfacing during news surges, while others drop out entirely.
While evolving regulations may have reduced visibility across high-surfacing feeds for many of these sites, our SEO strategists emphasize that user engagement remains largely driven by macro forces, especially how geopolitical tension impacts crypto prices. For example, Newsbit.nl, which serves the Netherlands and is relatively insulated from MiCA enforcement, remained one of the few crypto outlets viable for traffic acquisition campaigns in Q1-Q2 realties – even despite its visibility dip.
For PR teams, this reinforces the importance of real-time media monitoring, not static targeting, for sustaining brand growth in an environment shaped by both platform algorithms and global market sentiment.
Just 13 outlets served 78% of crypto readership, Germany and France remained core traffic centers
Our analysis reveals that crypto traffic in Western Europe is heavily concentrated among a small group of dominant news platforms.
Only seven publications – BTC Echo, Crypto Insiders, Bitcoin Magazine, Cointribune, Cointelegraph en Español, and the Dutch and German editions of Newsbit – surpassed 1M monthly visits in Q1 2025. Together, they accounted for 14.39M visits, or 60.26% of the region’s total crypto media visibility.
A mid-level group of six outlets with quarterly traffic between 500K and 900K contributed 18.01% (4.30M visits).
Beyond these tiers, reach becomes highly fragmented. Another 16 publications attracting over 100K quarterly visits formed the third segment, drawing 15.49% of crypto-native readers (3.70M visits). The remaining 58 low-traffic sites together represented just 6.24% of total reach, with 1.49M visits combined.
For crypto PR specialists, these figures reinforce the importance of a tiered media strategy. Top outlets are essential for visibility and credibility. Mid-tier platforms, often with more editorial flexibility, are valuable for thought leadership, expert commentary, and sustained brand storytelling. Lower-tier and niche sites offer key opportunities for SEO, regional targeting, and piloting localized or experimental messaging.
Regionally, Germany and France stood out as the largest language hubs for crypto-native media, followed by a strong cluster in the Netherlands. Spain also hosted several high-traffic outlets.
Italy and the UK, despite having multiple dedicated publications, saw more modest performance: no site crossed the 500K threshold, suggesting limited readership.
Belgium emerged as a split-language market: Dutch-speaking users gravitated toward platforms like Coinmarketcap.nl, while English-speaking audiences engaged with sites such as Crowd Wisdom 360. Switzerland and Austria, though smaller in overall traffic, participate through German- and Dutch-language media.
Portugal, in contrast, had no crypto-native outlets represented in the dataset. Despite its maturing digital ecosystem, Portuguese users appear to rely heavily on Brazilian or English-language content from the U.S. publishers.
Ultimately, effective media planning in Western Europe requires more than geographic targeting. It demands a nuanced approach grounded in language preferences, access patterns, and regional media behaviors. Traffic origin alone doesn’t capture audience intent; success lies in understanding how multilingual publishing and cross-border consumption patterns shape visibility, especially in hybrid markets like Belgium, Switzerland, or Spain.
Beyond the crypto-only sector: Broader media showed greater immunity to algorithm updates
Crypto coverage is no longer siloed. Many financial, tech, and mainstream news outlets now regularly integrate crypto news. Importantly, these publications dominate through both scale and momentum, retaining stronger performance during periods of market flatness or regulatory uncertainty. The traffic of some individual finance portals – think Finanzen.net – rivals the total audience of the entire crypto-native media ecosystem.
Of the 46 such outlets tracked in Western Europe, 25 (54.35%) have recorded traffic growth in Q1 2025, likely benefiting from:
– Better domain authority
– Less dependency on crypto-specific market cycles
– Greater editorial range, enabling coverage of regulatory and macroeconomic shifts beyond price narratives
In total, non-crypto-only outlets generated 106.25M visits – more than four times the traffic of crypto-native platforms.
Like crypto-dedicated media, the most explosive growth occurred in smaller publications — but the absolute majority of top-tier finance players also performed solidly.
It’s worth noting that while crypto-focused outlets remain underdeveloped in Spain, struggling to adapt to evolving regulatory expectations, the country is home to one-fifth of Western Europe’s growing finance outlets. Only two Spanish-language portals — FXEmpire ES and FXMag — lost visibility in early 2025, with the latter averaging under 1K monthly visits.
In Germany, where MiCA’s regulatory impact is also pronounced, 24% of the quarter’s top-performing generalist sources are based. Of the eight German sites included in the dataset, only Finanzen100 and the German edition of FXStreet recorded declines — both relatively minor compared to the steep drops observed across crypto-specific platforms.
In Italy, most of the country’s reach stems from Q1 gainers like FinanzaOnline and the Italian edition of Investing.com. These top-tier finance outlets draw between 2 and 12M average monthly visits, surpassing the combined traffic of all Italian crypto-native media. This makes them reliable vehicles for reaching general readers, investors, tech-savvy audiences, and policy-watchers during the MiCA transition. However, the segment remains volatile, with 66.67% of Italy’s non-crypto-only media experiencing traffic decline between January and March.
Tech-focused publications in France and the UK also showed heightened volatility, echoing the performance of low-traffic finance outlets. At the top tier, however, paths diverged: while the UK edition of Investing.com posted growth, its French counterpart experienced a downturn.
Broadly, within the non-crypto-native segment, no single country dominates traffic. Instead, Germany, France, Italy, and the UK contribute nearly equally, together accounting for 89.14% of the total regional reach. In the Netherlands crypto-engaged audiences continue to favor specialized thematic outlets over finance-first sources.
Unlike crypto-native media, which is more fragmented, broader media showed clear consolidation: 19 finance-first platforms consistently surpassed 1M monthly visits. In Q1 2025, these outlets collectively generated 101.24M visits, accounting for 95.29% of total reach in this segment.
By contrast, the lower-tier outlets contributed just 4.71% (5.01M visits), highlighting a stark disparity in audience concentration.
As for Discover visibility, our latest internal tests show that 32.61% of non-crypto-native media consistently appear in Google Discover:
– finanzen.net
– it.investing.com
– es.investing.com
– wallstreet-online.de
– de.investing.com
– fr.investing.com
– finanzen.ch
– boursier.com
– finanzen.at
– finanzen100.de
– nl.investing.com
– it.benzinga.com
– es.benzinga.com
– finanzadigitale.com
– fxstreet.de.com
Of these 15 outlets, nine ended Q1 2025 with traffic growth, and eight surpassed 1M average monthly visits.
That said, while top-tier partnerships are critical for mass-market exposure, PR and communications teams should not overlook tier-3 and niche publications. Many of these outlets are still Discover-eligible, demonstrate a strong editorial interest in crypto and often provide faster response times and greater flexibility for contributed content than high-traffic portals.
More broadly, given that growth within mainstream media was more stable, less volatile, and closely aligned with institutional narratives, achieving visibility in Western Europe now requires a hybrid strategy. This means blending tiered finance-focused platforms for scale and legitimacy, general tech outlets for innovation narratives, and targeted crypto-native media for community and SEO alignment – all tailored to language preferences and market geography.
Get armed with the full dataset
For both in-house comms teams and independent PR agencies, basic traffic estimates no longer cut it. At Outset PR, we believe the most impactful campaigns are built on hard data. That’s why we track and analyze crypto media performance in detail, using verified metrics to guide every decision.
The insights in this report are valuable for anyone looking to launch or expand in Western Europe’s crypto market. And while we use this intelligence to inform our own strategies, we also publish it openly – because smarter media planning should be available to the whole ecosystem.
Check the full dataset here:
Got feedback, have input, or need consultancy? Connect with our analytics product manager Sofia: sofia@outsetpr.io
