According to the Chainalysis 2025 Geography of Crypto report, Asia stands at the forefront of the next wave of global crypto adoption. While Vietnam, the Philippines, and Indonesia remain among the world’s most crypto-active populations, driven by remittance use and play-to-earn ecosystems, Singapore and Hong Kong are setting institutional standards through licensing frameworks and stablecoin regulation. South Korea and Japan continue to lead in market maturity and trading intensity, supported by strong domestic exchanges and a tech-savvy retail base. Meanwhile, Thailand, Taiwan, and Malaysia are emerging as mid-tier adopters, expanding through fintech-crypto integrations and regional compliance innovation.

While adoption narratives remain strong, the real transformation is unfolding within Asia’s crypto media ecosystem — where audience loyalty, algorithmic exposure, and editorial credibility are beginning to diverge. 

Key trends we observed:

• Traffic is consolidating around a handful of high-impact outlets, yet engagement remains dispersed across local ecosystems, revealing a maturing but uneven market. 
• Visibility now hinges on how effectively publishers adapt to new discovery environments – from Google’s shifting algorithms to AI-driven recommendation layers. 
• Smaller community-led platforms continue to show that trust and language proximity can outweigh scale, making Southeast Asia one of the most dynamic arenas for reader retention and cross-platform engagement. 

What follows is not just a traffic breakdown, but a map of how Asia’s crypto media are re-engineering relevance in a landscape shaped by both human behavior and machine curation.

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Methodology: what was measured and why 

Outset PR analyzed Similarweb traffic data for 171 crypto-native and mainstream outlets across South Korea, Japan, Hong Kong, Vietnam, Taiwan, Indonesia, Thailand, the Philippines, Malaysia, and Singapore.

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Note: External estimates can differ from a publisher’s own analytics (e.g., GA4, Adobe, Chartbeat). Reasons include modeled vs. first-party tagging, bot/IVT filtering, cookie consent/ad block, session rules/time zones, AMP/subdomain handling, private-share classification (e.g., WhatsApp often shows as “Direct”), and web vs. app coverage. We keep the methodology consistent across outlets and focus on directional trends. When material gaps appear, we note them qualitatively rather than retro-fitting figures to individual dashboards.

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The study focuses on Q2 2025 (April-June) dynamics to assess regional trends in visibility, engagement, and audience distribution. To complement the quantitative data, anonymous survey responses were gathered from local media representatives across East and Southeast Asia in July 2025. 

To combine both growth performance and engagement quality fairly, we’ve come up with the Refined Composite Score (RCS) as:

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RCS=(Normalized Relative Growth×0.25) +(Normalized Absolute Gain×0.55) + (Engagement Index (EI) ×0.20)

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Where weight rationale is:

• 55% Absolute Gain: Real-world impact still matters most.
• 25% Relative Growth: Keeps the dynamism factor.
• 20% Engagement Index: Rewards sustainable audience quality.

This maintains continuity with our prior composite (0.3 vs 0.7 weighting), but introduces EI as a third dimension – recognizing publishers that not only grew traffic but held attention effectively. Outlets with under 10K monthly traffic in April are excluded to ensure comparability.

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Crypto media holds ground as mainstream interest cools

Asia’s crypto media ecosystem maintained steady audience retention through Q2 2025, even as mainstream traffic softened.

Across the region, crypto-native outlets collectively drew 102.10M visits, rising from 33.69M in April to 34.44M in May (+2.23%), before dipping slightly to 33.98M in June (-1.34%).

Month-to-month data indicate a stable readership base: 42.74% of crypto-native media sites recorded traffic growth, while 57.26% saw modest declines – a near balance suggesting market consolidation rather than contraction.

In contrast, mainstream financial outlets accumulated 744.10M visits over the same period, falling from 267.31M in April to 247.41M in May (-7.45%), and further to 229.38M in June (-7.29%).

Only 17.65% of these outlets achieved audience growth, while 82.35% declined. This divergence underscores the resilience of crypto-specialized media, whose loyal niche readerships sustained traffic even as broader financial coverage cooled.

Survey responses help explain the pattern. Editors across Vietnam, Korea, and Indonesia reported that audiences were shifting toward localized, community-driven coverage and AI-assisted discovery, moving away from traditional finance portals. 

As one respondent from Southeast Asia noted, “International media aren’t popular locally – community channels and native news platforms deliver updates faster and in the right language.”

The data and testimonies together point to a clear trend: crypto-native outlets in Asia have stabilized into a loyal core audience, while mainstream attention fluctuates with global sentiment and broader news cycles.

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Asia’s crypto mediascape consolidates around high-impact leaders

Asia’s crypto-native media ecosystem in Q2 2025 remained large and dynamic, but with traffic increasingly consolidated among a handful of top-performing outlets.

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The Asian top tier consisted of 18 outlets, each exceeding 400K average monthly visits and collectively amassing 83.52M visits. Together, they commanded 81.79% of all crypto-native traffic in the region. This group included market leaders such as Coinpan, Coin Readers, BlockMedia, BloomingBit, TokenPost, CoinPost, Pintu, Cointelegraph Japan, Coinness, and ODaily – platforms with strong domestic audiences, high repeat-visit frequency, and growing international visibility. Their dominance reflects Asia’s mature and consolidated crypto readership, where established brands continue to capture the majority of user attention while maintaining stable engagement metrics across multilingual markets.

The tier-2 group (130K-400K average monthly visits) encompassed 19 outlets, collectively attracting 12.20M visits and representing 11.95% of Asia’s crypto-native media traffic. This cohort includes names such as CoinCarp, Bithumb Feed, ChainCatcher, Siam Blockchain, Blog Tien Ao, Jinse.cn, AB Media, CoinMarketCal, BlockchainMedia Indonesia, and TapChiBitcoin – each maintaining a solid mid-range scale through community-driven stories and region-specific editorial focus.

At the base, 83 smaller outlets with less than 130K average monthly recorded an aggregated 6.38M visits, or 6.24% of Asia’s crypto-native traffic. These publications, though limited in scale, often play specialized roles in niche ecosystems, covering topics such as AI-driven tokens, local regulation, DeFi innovation, and early-stage community projects.

“Last year’s smaller blogs didn’t survive,” a Southeast Asian editor said. “The ones growing now are the ones investing in language SEO and stable content cadence.”

A respondent from another Southeast Asian outlet noted,

“We’ve seen many short-lived media brands built around one token or niche community. Sustainability now depends on diversified content and credibility.”

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Top 10 crypto-native publishers in Asia in Q2

Based on our Refined Composite Score, here’s the ranking of the top 10 crypto-native publishers in Asia in Q2 2025.

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The leading crypto-native publishers in Asia reveal a clear convergence between reader loyalty and algorithmic adaptability. Based on the RCS, which balances traffic growth with engagement quality, the region’s media leaders illustrate two dominant success models:

• Korean and Japanese outlets, built on habitual readership and credibility;
• Chinese and Southeast Asian players, optimized for AI discovery and structured visibility.

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1. CoinReaders – The loyalty benchmark

Main audience: South Korea
Visit duration: 1 min 20 sec
Pages/visit: 2.0
Bounce rate: 43.65%
Direct traffic: 58.5%
Organic traffic: 36.69%
Social mix: Unidentified (72%), X (28%)

CoinReaders tops Asia’s ranking through a combination of trust-based loyalty and steady search performance.Over half its traffic comes directly, reflecting a core readership that returns intentionally. Despite only moderate engagement depth, its balanced source mix ensures consistent visibility and resilience. 

Takeaway: CoinReaders’ leadership rests on audience trust and brand recognition rather than algorithmic exposure.

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2. CoinPost – Japan’s real-time crypto engine

Main audience: Japan
Visit duration: 1 min 29 sec
Pages/visit: 1.58
Bounce rate: 79.42%
Direct traffic: 40.29%
Organic traffic: 46.07%
Social mix: X (96%), YouTube (3%)

CoinPost’s dominance lies in speed and immediacy – hallmarks of Japan’s X-driven crypto scene. Short sessions and high bounce rates are a byproduct of its breaking-news orientation, catering to readers who seek instant updates rather than long reads.

Takeaway: CoinPost thrives on timeliness and visibility, positioning itself as Japan’s most algorithm-ready media site.

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3. TokenPost – South Korea’s diversified recovery story

Main audience: South Korea 
Visit duration: 0 min 43 sec
Pages/visit: 1.59
Bounce rate: 50.96%
Direct traffic: 49.25%
Organic traffic: 43.83%
Social mix: X (29%), YouTube (23%), Facebook (22%), LinkedIn (15%), Telegram (10%)

After a challenging previous quarter, TokenPost has recovered through diversification, expanding across multiple social and language channels. Although session depth remains low, its evenly distributed traffic sources indicate an adaptive strategy for sustained visibility.

Takeaway: TokenPost demonstrates how platform diversity can offset short user attention spans and build regional resilience.

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4. 528BTC – China’s AI-aligned breakout

Main audience: China
Visit duration: 2 min 15 sec
Pages/visit: 2.24
Bounce rate: 36.07%
Direct traffic: 50.98%
Organic traffic: 45.26%
AI referrals: 27.05% (of referral traffic) 
Social mix: Unidentified  (51%), Weibo (29), X (15%), Discord (5%)

528BTC is China’s first clear example of AI-integrated content strategy in crypto media.

With over a quarter of its referral traffic coming from AI aggregators, it bridges structured data optimization and authentic audience engagement.

Takeaway: 528BTC proves that AI-driven visibility and loyal readership can reinforce one another when supported by metadata precision.

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5. Jinse.cn – The mainland–Hong Kong connector

Main audience: China / Hong Kong
Visit duration: 1 min 58 sec
Pages/visit: 2.26
Bounce rate: 46.52%
Direct traffic: 68.3%
Organic traffic: 19.16%
Social mix: X (79%), YouTube (19%), Discord (2%)

Jinse.cn sustains its role as a cross-border information hub, blending mainland readership loyalty with Hong Kong’s global-facing media openness. Its strong direct traffic underscores domestic trust, while growing presence on X and YouTube signals a pivot toward international discovery.

Takeaway: Jinse.cn embodies China’s hybrid evolution – localized reliability meeting outward-facing relevance.

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6. CoinEdition – The SEO + AI hybrid

Main audience: Indonesia
Visit duration: 0 min 32 sec
Pages/visit: 2.23
Bounce rate: 42.72%
Direct traffic: 40.37%
Organic traffic: 46.08%
AI referrals: 14.26% (of referral traffic)
Social mix: YouTube (36%), LinkedIn (31%), X (21%), Telegram (11%)

CoinEdition combines SEO precision with early AI discoverability, reflecting a clear strategy toward structured data and multilingual optimization. Its traffic pattern suggests broad professional readership across YouTube and LinkedIn – a mix rare among crypto outlets.

Takeaway: CoinEdition is emerging as an AI-era player balancing algorithmic exposure with editorial credibility.

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7. TechFlow Post – The analytical deep reader

Main audience: Malaysia / Taiwan 
Visit duration: 5 min 51 sec
Pages/visit: 113.05 (likely inflated anomaly)
Bounce rate: 33.63%
Direct traffic: 58.00%
Organic traffic: 24.36%
AI referrals: 5.19% (of referral traffic)
Social mix: X (50%), YouTube (34%), Facebook (11%)

TechFlow Post stands out for exceptional reader depth and long-form commitment, indicating a highly engaged niche audience. Even allowing for inflated session metrics, its low bounce rate and broad channel mix confirm strong content retention.

Takeaway: TechFlow Post’s performance underlines the continued appetite for in-depth analysis amid short-form saturation.

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8. The BlockBeats – The cross-regional amplifier

Main audience: China, Taiwan Hong Kong, Singapore
Visit duration: 1 min 28 sec
Pages/visit: 1.45
Bounce rate: 76.44%
Direct traffic: 65.52%
Organic traffic: 22.19%
AI referrals: 11.08% (of referral traffic)
Social mix: X (57%), Youtube (22%), Discord (8%), Reddit (2%), Weibo (2%)

The BlockBeats serves as a unifying hub for Chinese-speaking audiences across Asia, expanding steadily through multi-language coverage and AI-aided visibility. While its engagement depth remains modest, strong direct traffic and cross-platform diversification support its regional growth. Its rising AI referral share signals early readiness for the next phase of algorithmic discovery.

Takeaway: The BlockBeats’ growth reflects the strength of cross-border brand reach – combining Chinese-language authority with adaptive visibility in AI-driven discovery channels.

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9. DigitalAsset.Works – South Korea’s niche climber

Main audience: South Korea
Visit duration: 0 min 25 sec
Pages/visit: 1.43
Bounce rate: 68.86%
Direct traffic: 46.49%
Organic traffic: 47.15%
Social mix: Unidentified (47%), X (53%)

Though limited in scale, DigitalAsset.Works achieved rapid percentage growth through focused coverage of blockchain infrastructure and tokenization. Its balanced source mix suggests a stable foundation for expansion despite low engagement depth.

Takeaway: An emerging Korean niche player proving that domain specialization drives growth even without scale.

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10. Coinness – The community loyalist

Main audience: South Korea 
Visit duration: 4 min 1 sec
Pages/visit: 4.19
Bounce rate: 44.24%
Direct traffic: 72.96%
Organic traffic: 22.98%
Social mix: YouTube (68%), X (28%), Discord (4%)

Coinness remains a staple of South Korea’s crypto community, driven by consistent local engagement and habitual readership. While its growth pace is slow, its engagement metrics are among the highest in the group, with visitors reading multiple pages and staying longer than average.

Takeaway: Coinness’ high direct traffic and repeat engagement reflect a deeply loyal readership cultivated through consistent, discussion-driven reporting – a model resembling community media rather than algorithmic distribution.

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Notes: 
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Although CoinPan recorded Asia’s highest engagement depth (average session 6m 19s, 8.78 pages per visit, bounce rate 24.29%), its audience volume declined by 18.53% in Q2. For consistency with the RCS methodology, which emphasizes positive growth and total gain, CoinPan is excluded from the ranking. However, its engagement metrics indicate sustained reader loyalty and habitual return traffic – characteristics typical of highly established brands.
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The BlockBeats, which operates regional and language-specific subdomains for China, Taiwan, Hong Kong, and Singapore, is included in the ranking. During third-party data aggregation (e.g., via Similarweb), traffic from these subdomains can be partially attributed to the main domain, which may affect geographic precision. However, since these subdomains serve core Asian audiences within the study region, the aggregated traffic accurately reflects BlockBeats’ cross-regional presence rather than unrelated external inflows.
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By contrast, PANews Lab experienced a one-off traffic surge in June due to inbound visits from non-core markets such as Russia, India, and Ukraine. While this inflated total Q2 growth, the spike originated outside the measured region and showed low engagement quality. To preserve methodological consistency, PANews Lab was therefore excluded from the final ranking.

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South Korea and Japan together account for 70% of all crypto-native media visits in Asia

From a country-by-country perspective, traffic across Asia’s crypto-native media ecosystem in Q2 2025 reached 95.62M visits, showing a broadly balanced yet concentrated structure.

South Korea led decisively with 57.03M visits, followed by Japan with 11.73M, and Indonesia with 7.29M. Taiwan contributed 6.58M, while China accounted for 4.65M. Vietnam and Thailand followed with 2.69M and 2.27M visits, respectively.

Hong Kong registered 2.01M, Malaysia reached 582K, Singapore 517K, and the Philippines 279K.

Together, South Korea and Japan accounted for 70.8% of all crypto-native media visits in Asia, reaffirming their dominant role in regional readership and engagement.

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As one respondent summarized, “In Asia, credibility comes from proximity – audiences trust media that speak their language, reflect their community values, and respond to local market shifts faster than global outlets ever could.”

This dynamic highlights how Asia’s crypto readership is both localized and interconnected, with cross-border engagement channels linking markets such as Hong Kong, Singapore, and Taiwan.

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Indonesia, Vietnam, and South Korea capture 60% of mainstream media traffic  

When looking at broader publications that maintain ongoing crypto coverage, the traffic map across Asia shifts significantly toward the region’s larger, diversified digital economies.

In Q2 2025, total traffic from Asian mainstream outlets featuring crypto-related content reached 724.37M visits, nearly 7.5 times higher than that of crypto-native publishers. Unlike the balanced distribution observed in the crypto-native landscape, this segment showed a strong tilt toward Southeast Asia, with Indonesia (223.53M visits) and Vietnam (222.56M) jointly accounting for over 61% of total mainstream crypto traffic.

South Korea followed with 157.29M visits, reflecting the maturity of its national media ecosystem, where established financial and tech publications now integrate crypto sections as part of their broader economic reporting. Thailand (32.71M) ranked next, buoyed by active readership from regional business media and bilingual fintech outlets.

Mid-tier contributors included Malaysia (18.78M), Hong Kong (17.89M), and Japan (21.52M) – all showing steady but less dominant engagement compared to their crypto-native counterparts. Singapore (14.34M) and China (11.99M) maintained moderate traffic levels, primarily from financial news sites and cross-border business media offering crypto coverage under general finance umbrellas.

Meanwhile, Taiwan (3.75M) and the Philippines (210K) rounded out the list, with limited yet consistent coverage driven mainly by tech-focused news portals.

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Overall, the broader media segment demonstrates that mainstream visibility of crypto content in Asia remains uneven, highly concentrated in Indonesia, Vietnam, and South Korea, where web traffic from generalist portals dwarfs that of specialized outlets. This reflects the ongoing integration of digital assets into mainstream financial journalism, suggesting a gradual normalization of crypto narratives within the region’s traditional news ecosystems.

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Crypto-native media thrive on loyalty; mainstream outlets dominate search visibility

Traffic patterns across Asian media in Q2 2025 showed clear similarities between crypto-native and broader mainstream outlets – yet also revealed subtle structural differences in how audiences discover content.

For crypto-native media, direct traffic remained the leading source at 54.15% (55.28M visits), underscoring strong brand loyalty and repeat readership among regional crypto audiences. 

“Our readers come back because they trust us – not because they saw an ad,” said one respondent from a crypto-native outlet in Asia.

Organic search followed closely at 35.28% (36.03M visits), confirming the continued relevance of SEO visibility across Google.

Smaller shares came from social platforms (4.85% or 4.95M visits) and referrals (4.95% or 5.05M visits), while paid sources accounted for only 0.53% (543.23K visits).

By contrast, mainstream and financial media leaned more heavily on organic search, which accounted for 56.48% (420.30M visits) – a reflection of their broader topic coverage and higher domain authority. Direct visits ranked second at 29.78% (221.62M visits), indicating solid retention but lower habitual engagement compared to crypto-native sites. 

Social channels played a larger role at 8.12% (60.43M visits), while referrals contributed 5.43% (40.38M visits). Paid traffic remained marginal at 0.11% (806.61K visits).

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X and YouTube drive engagement across Asia’s crypto audiences

While social platforms represented just 4.85% of all crypto-native media traffic in Asia during Q2 2025, the internal composition of this segment reveals distinct regional engagement patterns shaped by language, platform culture, and local audience behavior. 

X remained the undisputed leader, accounting for 49.71% (2.46M visits) of total social traffic. Its dominance is strongest in Japan, South Korea, and Hong Kong, where crypto discussions, regulatory updates, and influencer commentary unfold in real time. X has become the de facto pulse of Asia’s crypto conversation – bridging institutional commentary from Japan with grassroots trading chatter across Southeast Asia.

YouTube, contributing 23.19% (1.15M visits), stands out as the leading video platform for crypto storytelling, with particularly strong traction in South Korea, Indonesia, and Japan. High engagement stems from the platform’s visual and long-form formats, which resonate with younger, mobile-first audiences consuming market analysis and educational explainers via video rather than text.

Facebook continues to play a significant role, representing 15.35% (760K visits). Despite its global decline in crypto engagement, it retains strong community traction in Vietnam and Thailand, where crypto discussions often unfold through localized groups and forums – a legacy of early adoption via social media.

Among secondary networks, LinkedIn (1.67%), Telegram (1.31%), and Reddit (1.04%) serve distinct niches. LinkedIn’s engagement is concentrated in Indonesia and South Korea, where it functions as a professional hub for Web3 founders and fund managers. Telegram remains essential for Vietnamese and Indonesian community groups and project updates. Reddit, while modest, connects Japanese users to global conversations on trading and blockchain development.

Smaller ecosystems include Instagram (0.28%) and Discord (0.26%), both underperforming compared to Western markets, and show localized momentum in South Korea and China. Weibo (0.13%) remains confined to China and Hong Kong, limited by platform regulation and content moderation constraints.

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In sum, while social platforms are a minor contributor to total crypto-native traffic in Asia, they play an outsized role in driving engagement – with X and YouTube defining the region’s conversational and educational layers of crypto media consumption.

The recent instability of Google-driven traffic – compounded by the rapid rise of AI-based content discovery tools and chat interfaces – has exposed the fragility of organic reach models that many crypto publishers once relied on. Therefore, social media is likely to become the key driver of self-sustaining media ecosystems – those capable of fostering brand loyalty and audience retention in an increasingly unpredictable landscape.

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Publishers race to adapt to AI visibility 

Editors across Asia confirmed a significant impact of AI discovery tools on audience flows.

“Some of our sites saw traffic decline as users began relying on AI tools like ChatGPT instead of Google,” one publisher said.

Not everyone viewed the change with optimism: 

“It will replace media like us someday,” another editor admitted, reflecting widespread concern about AI’s long-term impact on organic reach.

Yet several respondents also emphasized the opportunity hidden within this shift.

“AI summarization reduces clicks, but it also rewards clear, structured content,” one respondent noted. “We’re now optimizing for model visibility – not just search.”

The data we analyzed supported this shift. In Q2 2025, AI referrers accounted for 0.58% of total Asian crypto-native traffic – equivalent to 587.75K visits out of 102.10M total.
On average, AI-driven visits made up 17.96% of referral traffic per outlet, with some top-tier publishers reporting shares as high as 68%, indicating that the impact is uneven but accelerating among more established brands.

While AI referrers remain a small share of overall traffic, the trend extends beyond crypto media. Across mainstream Asian outlets, AI-driven discovery accounted for 0.50% of total traffic – about 3.70M visits out of 744.10 M – but accounted for an average of 26.97% of referral traffic per outlet – a significantly higher proportional reliance than in crypto-native media.

Some top-tier publishers recorded AI visibility peaks nearing 80%, highlighting a faster adaptation among general newsrooms.

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Trust becomes the currency

As AI transforms how audiences find information, credibility is emerging as the defining competitive advantage for crypto publishers. Even without unified regulation, many publishers are formalizing internal editorial codes to maintain reader trust – an “ethics through necessity” phase echoing earlier developments in LATAM.

Regulatory structures vary by country:

• Japan: Crypto-related advertising and reporting are influenced by clearer compliance frameworks compared to most Asian markets. Outlets are cautious about how investment content is framed and tend to align with traditional financial disclosure principles
  
• South Korea: The environment is marked by strict rules on investment promotion and token marketing, pushing media organizations toward conservative, fact-checked coverage. Editors noted that compliance with financial communication standards is now central to their content strategy.‍
• Vietnam and Southeast Asia: In regions without formal regulation, self-governance and ethical discipline have become key. Outlets follow voluntary standards – avoiding speculative coverage, shilling, or unverified token promotion – to protect credibility with cautious readers.

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“There are no universal rules yet,” one respondent said. “We follow our own ethical guidelines and disclose sponsorships – credibility matters more than clicks.”

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Key drivers of Q2 growth

Survey feedback across Japan, Korea, China, and Southeast Asia identified three consistent drivers behind Asia’s Q2 growth surge in crypto media engagement.

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1. AI and Tokenization Narratives

Content around AI-integrated blockchain applications and real-world asset (RWA) tokenization generated significant attention mid-quarter. These themes bridged both retail and institutional audiences, often becoming top-performing story categories.

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2. Regulatory Clarity and Institutional Coverage

Japan and South Korea’s increasingly defined crypto policies – from accounting rules to stablecoin frameworks – drew traditional finance media deeper into daily crypto coverage. This integration of mainstream and native coverage helped normalize the asset class and expand readership beyond crypto-native communities.

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3. Localized Community Media

In Southeast Asia, independent media networks are blending editorial operations with social and influencer ecosystems. This model drives faster circulation and higher engagement than global outlets.

“Readers are fed up with AI content – what they want is the identity, attitude, and personality of the writer,” noted one Southeast Asian editor, emphasizing the renewed value of authenticity.

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Infrastructure outpacing discovery

Asia’s crypto media ecosystem has evolved into a multi-layered, technologically adaptive network. Despite different regulatory and market stages, all surveyed regions are moving toward greater professionalism and sustainability.

• Southeast Asia emphasizes trust-based, community-led journalism, developed in response to persistent scams and reader skepticism.
  
  
• East Asia (Japan, South Korea, China) shows consolidation and institutional convergence, with fewer but more compliant and specialized outlets.
  
  
• Emerging markets in South and Central Asia are beginning to formalize editorial standards, focusing on education and transparency rather than speculation.

As one respondent summarized:

“Crypto media here isn’t just reporting – it’s participating.”

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Go deeper with the full dataset

This report marks the latest installment in the Outset Data Pulse series – an ongoing effort to map the evolution of crypto media ecosystems across regions. 

We spotlight ten top-performing outlets in this Asia edition, but the same RCS and EI frameworks can be applied across the entire dataset of 171 publishers, covering both crypto-native and mainstream outlets. The dataset includes granular inputs for every site – from visits, unique users, and session duration to pages per visit and bounce rate – allowing deeper, comparative analysis.

With full metrics, you can:

• Replicate rankings for the complete set or any custom subset of outlets.
• Track shifts in engagement quality and audience stability across time.
• Test scenarios by adjusting outlet cohorts and re-normalizing results using the formulas detailed in this report.

Beyond metrics, this dataset doubles as a strategic resource for the industry:

• PR and communications teams can identify where genuine visibility is growing – and where it’s eroding.
• Business developers and marketers can pinpoint the markets and channels that drive real reach.
• Investors and analysts can interpret the mismatch between rising adoption and fragile media infrastructure, identifying both risks and untapped opportunities.
• Publishers and policymakers can observe how AI-driven discovery, market fragmentation, and uneven regulation are reshaping Asia’s crypto mediascape.
  
  

Together, these insights turn the dataset into a practical reference for anyone building, scaling, or sustaining presence in one of the world’s most dynamic crypto ecosystems.

At Outset PR, we use this intelligence to inform our own strategies – but we’re equally committed to making it open. Because data like this shouldn’t be a competitive edge for a few, but a shared foundation for the entire crypto industry.

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Got feedback, have input, or need consultancy? Connect with our analytics product manager Sofia: sofia@outsetpr.io