\XIVE – Boosting online profile through SERM
Type of client:
Group Mining
Company size:
Scaleup
Year:
2023
Overview
XIVE reached out to us with a specific need – to combine PR and SERM activities, helping them boost their online reputation across major review platforms in their targeted regions. They wanted to uplift their brand's image, ensuring that their company’s rating never dipped below 4 stars. They aimed to be prominently visible in search results with positive reviews to attract potential customers.
What we did
Like pieces of a puzzle, we carefully selected the best review sites to match our campaign goals. Then, we meticulously designed a PR and SERM activity plan to encourage the client’s community to share genuine, positive experiences with their group mining service on these platforms. Additionally, we paid special attention to strategizing the brand’s responses to customer dissatisfaction. We kept things fluid, tweaking our game plan on the go to nail each step with absolute precision – making sure every move packed a punch.
Results
In just 2.5 months, our efforts bore fruit. The client’s customers shared over 50 original reviews across all intended platforms, which fueled community discussions and sparked broader industry conversations. The results were clear: for most keywords, the top 10 search results were free of any negative mentions about the company. Notably, one of the two pages with negative content vanished from Yandex search results. This laid a strong foundation for the brand's reputation to consistently shine, never falling below 75% and 4 stars, with some platforms even showcasing a 100% positive review rate.
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